ICON BEST 2024 International Congress for Business, Economy, Sport and Tourism
The 9th International Scientific Congress
Shaping the Future: Trends and Insights for Tomorrow
Hybrid event
In-Person at the University of Skopje
"Virtual" on Google Meet Platform
Skopje, (18th November 2024)
9th International Scientific Congress
Dear colleagues,
It is my great honor and pleasure to welcome you to the Ninth International Congress, ICON BEST 2024, on the topic: “Shaping the Future: Trends and Insights for Tomorrow”.
The Congress is organized by the University of Skopje which constantly monitors the educational, scientific and economic trends in the developed economies around Europe and all over the world, the idea is to create and implement innovations that will bring us closer to the standards of the European Union. I am convinced that each of us will give an extremely high contribution to the exchange of information and its current scientific thoughts while sharing ideas about tourism, economy, education in the 21st century, managing intellectual capital as well as creating an entrepreneurial business environment. The best practices for improving the business climate in the region and wider will be presented at the Congress. At the same time, you will have the opportunity to establish business contacts with prominent leaders in the field of tourism and management.
Thank you for participating in the Congress.
Rector
Prof. Dr. Sci. Ace Milenkovski
Program – November 18th
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ICON BEST 2024 International Scientific Congress Program
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Time |
Activity |
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09:30-10:00 |
Registration |
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10:00-10:15 |
Welcome Remarks |
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10:15-12:00 |
Keynote Address in Plenary Session |
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12:00-13:00 |
Break |
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13:00-15:00 |
Presentations in Sessions Tourism Marketing & Integrated Marketing Communications Information Technology HR Management & Leadership Skills and CompetencesManagement & Entrepreneurship and New Technologies Economy & FinanceBusiness education and Quality Assurance Politics and Legal aspects of Education |
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15:00-15:15 |
Break |
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15:15-15:30
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Conclusions and Closing Ceremony of ICON BEST 2024 |
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Keynote Address
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Plenary Session Link: |
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Prof. Ace Milenkovski, PhD, Tenured professor, Rector of the University of Skopje |
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Prof. Miglena Temelkova, PhD, Full Professor, Rector of University of Telecommunications and Posts in Sofia, Bulgaria Interdisciplinarity through Balkan Educational Alliances |
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Prof. Slobodan Ivanović, PhD, Tenured Professor, Faculty of Tourism and Hospitality Management Opatija, University of Rijeka, Croatia The Importance of human capital for entrepreneurship development in hospitality management |
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Prof. Goran Bandov PhD, Full Professor of International Relations and Diplomacy Global challenges of the future. Can we solve them? |
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Asst. Prof. Gordana Nikolic, PhD, Founder and Dean of PAR University College, Rijeka, European Dual Study University, EU4DUAL - we shape the future |
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Louis Bachour, MA, Migration & Refugee Expert, Immigration Canada Network, Montreal, Canada The Future of Labor Markets in Light of AI Integration |
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Agreement for cooperation University of Skopje and AAB College, Prishtina, Kosovo, Prof. Venera LLunji, Ph.D, Vice-Rector for International Affairs and Cooperation at the AAB College, Prishtina, Kosovo |
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Sessions |
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Presentations “Economy and Finance Session” & Presentations “Marketing Session” LINK: https://meet.google.com/bmy-msvq-eus?authuser=0
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Presenter(s) |
School(s) |
Topic |
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Zoran Ivanovski Nadica Ivanovska |
University of Skopje Central Cooperative Bank |
THE AUGMENTED DICKEY-FULLER TEST FOR THE STATIONARITY OF THE FINAL PUBLIC CONSUMPTION AND GDP TIME SERIES OF THE REPUBLIC OF NORTH MACEDONIA |
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Borche Sibinovski Maja Tripunoska Drashko Atanasoski |
University of Skopje |
GEOPOLITICAL TENSIONS IN THE SOUTH CHINA SEA: IMPLICATIONS FOR GLOBAL SUPPLY CHAINS AND THE ECONOMIC STABILITY OF EUROPE |
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Borče Sibinovski Vera Boškovska |
University of Skopje |
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON GLOBAL BANKING: CURRENT CHALLENGES AND FUTURES PROSPECTS |
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Mimoza Serafimova Borche Sibinovski Drashko Atanasoski |
University of Skopje |
GLOBAL TRADE IN TIMES OF CRISES: GEOPOLITICAL CHALLENGES AND THE ADAPTATION OF LOGISTICS SYSTEMS |
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Nina Angelovska Stankov Julijana Angelovska |
University of Skopje |
THE IMPACT OF THE UKRAINE WAR ON E-SELLERS’ CHALLENGES: AN EMPIRICAL STUDY IN NORTH MACEDONIA |
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Daliborka Blazeska Natasha Ristovska |
University of Skopje
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THE EFFECTS OF INFLUENCER MARKETING ON INCREASING BRAND AWARENESS |
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Blagica Cvetanovska Dragan Petrovski |
Elementary school Petar Pop Arsov”, Skopje IT Labs |
MARKETING STRATEGIES TO CREATE A SUCCESSFUL BRAND |
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Julijana Petrovska Blagica Cvetanovska |
University of Skopje Elementary school “Petar Pop Arsov” Skopje |
MARKETING STRATEGIES TO CREATE A SUCCESSFUL BRAND |
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Julijana Petrovska Sonja Dišovska |
University of Skopje The Employment Agency of the Republic of Macedonia |
MANAGEMENT OF INTERNATIONAL RELATIONS IN ORDER TO INCREASE WORK EFFICIENCY |
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Presentations “Entrepreneurship & Management Session” LINK: |
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Presenter(s) |
School(s) |
Topic |
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Aleksandar Erceg Jovana Damoska Sekuloska Vera Boškovska |
Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek University of Information Science and Technology “St. Paul the Apostle” Ohrid University of Skopje |
INDUSTRY SYMBIOSIS – LITERATURE REVIEW AND SITUATION IN NORTH MACEDONIA |
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Fljamur Miftari |
UNIBIT, Sofia, Bulgaria |
THE INFLUENCE OF MANAGEMENT ON FINANCIAL DEVELOPMENT IN PRIVATE COMPANIES |
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Nina Angelovska Stankov |
University of Skopje |
A QUANTITATIVE EXPLORATION OF DIGITAL SKILLS AND CHALLENGES IN SHAPING INTERNET PURCHASING |
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Valentina Mucunska Palevska Eleonora Stojkovska |
University of Skopje Varian, a Siemens Healthineers Company in Skopje |
THE INFLUENCE OF SENSORY BRANDING ON BRAND IMAGE CREATION AS A FUNCTION OF BUILDING EMOTIONAL RELATIONSHIP AND LOYALTY TO THE BRAND |
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Presentations “The Challenges of future Session” & Presentations “Politics and Legal aspects of Education Session” LINK: |
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Presenter(s) |
School(s) |
Topic |
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Lidija Gorachinova-Ilieva
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University of Skopje
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MODEL FOR AWARDING ACADEMIC TITLES IN THE HIGHER EDUCATION INSTITUTIONS OF THE REPUBLIC OF MACEDONIA |
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Besime Ziberi |
Faculty of Economics, AAB College, Pristina, Kosova |
LABOR LAW OPPORTUNITIES: RAISING STANDARDS AND SUPPORT FOR WORKERS |
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Blagoj Conev |
University of Skopje
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CHINA AND THE BALKANS: INTRODUCTION TO THE BELT AND ROAD INITIATIVE (BRI) |
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Blagoj Conev Jana Ilieva |
University of Skopje
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BALKAN STABILITY IN QUESTION: THE UKRAINIAN WAR'S |
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Jana Ilieva Aleksandar Dashtevski |
University of Skopje
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NAVIGATING THE BOUNDARIES OF EXPRESSION: THE REALITIES OF ARTICLE 10 AND THE CONTEMPORARY LANDSCAPE OF FREE SPEECH |
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Vlatko Chingoski
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Faculty of Electrical Engineering, University “Goce Delcev” |
TOWARDS POLLUTION REDUCTIONS AND DECARBONIZATION OF DISTRICT HEATING SYSTEMS |
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Presentations “Information technologies Session” LINK: |
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Presenter(s) |
School(s) |
Topic |
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Ana Sekulovska Jovkovska Andrijana Bogdanovska Djurovic Irena Bacanovic Karakasev |
University of Skopje Knowledge Centre – Skopje
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ASSESSING THE QUALITY OF E-SERVICES FOR CITIZENS IN MACEDONIA: LONG-TERM SOCIETAL IMPACTS AND FUTURE PROSPECTS
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Ana Sekulovska Jovkovska Andrijana Bogdanovska Djurovic Irena Bacanovic Karakasev |
University of Skopje Knowledge Centre – Skopje
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ENHANCING DIGITAL TRANSFORMATION: BRIDGING GAPS IN E-SERVICES FOR BUSINESS GROWTH IN NORTH MACEDONIA
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Beti Lameva Sime Arsenovski |
University of Skopje
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THE IMPACT OF THE USE OF DIGITAL DEVICES |
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Djejlan Mehmed Ana Sekulovska – Jovkovska |
University of Skopje
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EXPLORING THE ROLE OF GENERATIVE ARTIFICIAL INTELLIGENCE IN HIGHER EDUCATION |
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Kiril Djolev Leonid Djinevski Sime Arsenovski |
University of Skopje
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CHALLENGES OF AGILE METHODOLOGIES IN ADDRESSING HIGH-SEVERITY ISSUES IN INFORMATION SYSTEMS DEVELOPMENT |
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Qendresa Kukaj Medain Hashani |
Hungarian University of Agriculture and Life Sciences AAB College, Faculty of Economics |
EMERGING TRENDS IN POST-SECONDARY EDUCATION: THE IMPACT OF DIGITAL TECHNOLOGIES ON ACCESS, DELIVERY, AND CREDENTIALING
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Sime Arsenovski Lidija Gorachinova Ilieva Leonid Djinevski |
University of Skopje
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CONTRIBUTION TO DIGITAL TRANSFORMATION OF HIGHER EDUCATION IN RSM
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Vesna Milevska |
University of Skopje
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THE ESSENTIAL CONNECTION BETWEEN ENGLISH LANGUAGE SKILLS AND COMPUTER PROGRAMMING |
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Presentations “HR, Leadership Skills and Competences, Communication skills Session” LINK: |
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Presenter(s) |
School(s) |
Topic |
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Sara Puljević Katerina Fotova Čiković |
University North, Croatia |
DIGITIZATION OF THE RECRUITMENT PROCESS: CASE STUDY OF THE TALENTLYFT PLATFORM |
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Aleksandra Stoilkovska Violeta Milenkovska Gordana Serafimovic |
University of Skopje |
APPLICATION OF HYBRID WORK ACCORDING TO THE NEEDS OF DIFFERENT GENERATIONAL GROUPS |
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Aleksandra Stoilkovska Yahi Yahija Todor Badarovski |
University of Skopje |
THE MANAGEMENT OF HUMAN RESOURCES AND THE PROVISION OF THE RIGHT TO SECURITY FOR SECURITY AT WORK IN FUNCTION OF WORK EFFICIENCY |
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Aleksandra Stoilkovska Sasko Gramatnikovski Todor Badarovski |
University of Skopje |
INFLUENCE OF THE ORGANIZATIONAL ENVIRONMENT ON CHANGING THE COMPETENCIES OF HUMAN RESOURCES IN THE ORGANIZATION |
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Aleksandra Stoilkovska Marijana Stoilkovska Gordana Badarovska |
University of Skopje |
APPLICATION OF ELECTRONIC SYSTEMS IN FUNCTION OF INCREASED EFFICIENCY OF HEALTH ORGANIZATIONS |
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Jahi Jahiji Aleksandra Stoilkovska |
University of Skopje |
RECRUITING PUBLIC PERSONNEL: A COMPARATIVE APPROACH |
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Julijana Petrovska Sonja Dišovska Violeta Milenkovska |
University of Skopje The Employment Agency of the Republic of Macedonia |
MANAGEMENT OF INTERNATIONAL RELATIONS IN ORDER TO INCREASE WORK EFFICIENCY |
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Sara Puljević Katerina Fotova Čiković |
University North, Croatia |
DIGITIZATION OF THE RECRUITMENT PROCESS: CASE STUDY OF THE TALENTLYFT PLATFORM |
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Valentina Mucunska Palevska |
University of Skopje |
THE IMPACT OF DIGITAL PR ON CREATING COMPETITIVE ONLINE BRAND POSITIONING |
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Xhemazie Ibraimi |
Faculty of Public Administration, AAB College, Pristina, Kosova |
CONTROL OVER PUBLIC ADMINISTRATION CASE STUDY - MINISTRY OF FINANCE OF KOSOVO |
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Presentations “Tourism Session” LINK: |
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Presenter(s) |
School(s) |
Topic |
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Dejan Nakovski Ace Milenkovski Mijalce Gjorgievski |
University of Skopje |
THE ROLE AND IMPORTANCE OF DESTINATION MANAGEMENT ORGANIZATIONS (DMOS) IN TOURISM DEVELOPMENT |
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Tatar Corina Florina Stupariu Marius Linc Ribana Stasac Marcu Bucur Liviu Dehoorne Olivier Nistor Stelian |
University of Oradea, Romania University of the French Antilles, France |
THE GROWTH AND TRANSFORMATION OF ROMANIAN RESORTS: A DATA-DRIVEN STUDY |
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Andi Mehmeti, Endrit Pollo, Armila Xhebraj, Majvina Maliqati, Serena Kovaci, Endrit Elezi
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University of College of Business Center of Excellence for Maritime Affairs, Durres Port Authority. International Cooperation Unit, Durres Port Authority. |
Innovative Energy Solutions for Sustainable Green Tourism: A SWOT Analysis of Fuel Cells and Hydrogen in Albanian Ports
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Angela Milenkovska Klimoska |
University of Skopje |
SEASONALITY OF SMALL HOTEL BUSINESS IN THE REPUBLIC OF CROATIA |
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Arta Kadriu |
University of Tetovo |
SUSTAINABLE TOURISM AND ITS IMPACT ON THE REGIONAL ECONOMY |
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Biljana Korunoska Mihail Petkov Krum Boškov Zlatko Prculovski |
University „St. Cyril and Methodius“- Skopje, Institute of Agriculture |
SOME INNOVATIVE IDEAS AND SOLUTIONS AS GUIDELINES FOR IMPROVING WINE TOURISM IN THE REPUBLIC OF NORTH MACEDONIA |
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Biljana Petrevska Simona Martinoska |
Faculty of Tourism and Business Logistics, Goce Delcev University Faculty of Tourism and Hospitality - Ohrid, St. Kliment Ohridski University |
EVENT OVERTOURISM IN OHRID (NORTH MACEDONIA): CRITICAL THINKING
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Dejan Nedev |
University of Skopje |
THE IMPACT OF SPORTS TOURISM ON THE GLOBAL DEVELOPMENT OF ITKF TRADITIONAL KARATE |
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İlknur Zeydan Özgür Zeydan |
Zonguldak Bülent Ecevit University, Türkiye |
ASSESSMENT OF OHRID’S TOURISM POTENTIAL BY USING TEMPERATURE HUMIDITY INDEX |
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Ljupco Janevski |
University of Skopje |
ECO-TOURISTS PROFILE IN THE REPUBLIC OF NORTH MACEDONIA |
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Ljupcho Janevski Mijalce Gjorgievski |
University of Skopje |
WINE TOURISM AS A SPECIAL FORM OF TOURIST OFFER IN THE REPUBLIC OF NORTH MACEDONIA |
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Marina Stojmirova Julijana Petrovska Goran Apostolovski |
University of Skopje |
INVOLVEMENT OF THE TRAVEL AGENCIES IN THE REPUBLIC OF MACEDONIA IN MOUNTAINEERING TOURISM |
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Mijalce Gjorgievski |
University of Skopje |
DIGITAL NOMADS AS A NEW TOURIST PHENOMENON |
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Mijalce Gjorgievski Sashko Gramatnikovski |
University of Skopje |
THE MULTIPLIER EFFECTS OF TOURISM ON THE ECONOMY |
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Milica Stanković Vera Boškovska Borče Sibinovski |
Academy of Applied Technical and Preschool Studies, Department Vranje, Republic of Serbia University of Skopje |
SUSTAINABLE DEVELOPMENT AND TRAVEL: ENGAGING YOUTH FOR A GREENER FUTURE |
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Final Conclusion and Closing Remarks |
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Zoran Ivanovski, Ph.D., Tenured professor, Vice-Rector of University of Skopje |
About the University of Skopje (UTMS)
The first private Faculty of Tourism, received the accreditation for work on June 19, 2006. The University of Tourism and Management with the amendments to the law on higher education was created in 2008, which meant filling the decades-old void in the higher education system in the country. The new faculties within the University offer curricula that guarantee full progress, not only in the learning process, but also in the complete success in creating and managing their own professional careers. In addition to undergraduate studies, in the academic year 2009/2010, the University of Tourism and Management started to enroll the first generation of postgraduate students.
University of Tourism and Management in Skopje (UTMS) change the name into University of Skopje in 2023. In fact this was rebranding in order to express different educational fields that university covers.
The methodology of work of UTMS is based on the acquisition of knowledge and the creation of high quality professionals in the areas that are the subject of our studies. The University of Tourism and Management in Skopje has implemented an intensive application of the European Credit Transfer System through a precise and carefully designed curriculum, which is a synthesis of theory with practice in order to fully train students with skills and competencies for organization, planning and managing their own knowledge and career in the future.
The functioning of each of the University of Skopje Faculties (Faculty of Tourism, Faculty of Economics (modules: Finance, banking and insurance, HR management and International Marketing Management), Faculty of Informatics Technologies, as well as two scientific institutes: Institute for Business Management and Institute for National Geography is supported by specially structured Advisory Boards composed of experienced professionals in the relevant area of the business sector who are engaged and committed to ensuring that teaching and subject programs are relevant to the practice.
Guided by the desire to learn the world, students gain international experience by participating in competitions, educational seminars and conferences, and through practical training in successful companies and institutions in the country and abroad with the mediation of the Career Center of UTMS.
UTMS is unique affiliate member of UNWTO (World tourism organization) in Republic of Macedonia and also is the first higher education institution in Republic of Macedonia that have TEDQUAL certificate of quality.
Address:
University of Skopje
Blvd "Partizanski odredi" No. 99,
1000 Skopje, Macedonia
Telephone: +389 2 3093 209; +389 2 3093 209 212
Contacts:
Prof. Zoran Ivanovski, Ph.D Associate Prof. Dejan Nakovski, Ph.D
Vice-Rector Vice-Dean
Telephone: +389 72 254 198 Telephone: +389 78 441 959
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
