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ICON BEST - INTERNATIONAL CONGRESS FOR BUSINESS, EDUCATION, SPORT AND TOURISM

The 7th International Scientific Congress

ALTERNATIVE PATHS FOR DEVELOPMENT OF EMERGING ECONOMIES IN GLOBAL BUSINESS ENVIRONMENT

 

Skopje 

Platform: meet.google.com

 Skopje, (11th November 2020)

 

logo UTM Skopje eng

7th International Scientific Congress

 

Congress programm

 

Ladies and Gentlemen,

It is my great honor and pleasure to welcome you to the Seventh International Congress, ICON BEST 2020, on the topic: „ALTERNATIVE PATHS FOR DEVELOPMENT OF EMERGING ECONOMIES IN GLOBAL BUSINESS ENVIRONMENT”. The Congress is organized by the University of Tourism and Management in Skopje which constantly monitors the educational, scientific and economic trends in the developed economies around Europe and all over the world, the idea is to create and implement innovations that will bring us closer to the standards of the European Union.

During the congress we want to open discussions with academicians how to foster economic development offering innovative approaches in the field of tourism, economy, entrepreneurship, human resources management, marketing management and information technologies. With working title of this congress we want to encourage scientists to provide solutions based on a strong academic foundation and highly specialized business knowledge bases in order to reach high productivity of emerging economies in dynamic global arena.

I am convinced that each of us will give an extremely high contribution to the exchange of information and its current scientific thoughts while sharing ideas about tourism, economy, education in the 21st century, managing intellectual capital as well as creating an entrepreneurial business environment. The best practices for improving the business climate in the region and wider will be presented at the Congress. At the same time you will have the opportunity to establish contacts with prominent leaders in the field of tourism and management.

Thank you for participating in the Congress.

Rector
Prof. Dr. Sci. Ace Milenkovski

 

Program November 11th

ICON BEST 2020 
International Scientific Congress Programme

 Time

 Link

 Activity

 10:00 - 10:15    Welcome Remarks
 10:15 - 11:30    Keynote Address / Plenary Session

 11:30 - 12:00

 

 Break
 12:00 - 15:00    Marketing & Integrated Marketing Communications Session
   Tourism Session
   HR, Leadership Skills and Competences, Communication skills
   Entrepreneurship & Management& Political and Legal Aspects of Education
   Economy and Finance Session
   Business education and Quality Assurance & Open Topics Related to Business Education
   Information technologies

 15:00 - 15:30

 

Conclusions and Closing Ceremony of ICON BEST 2020

 

 

Keynote Address
LINK: https://meet.google.com/phw-hqpr-keb
Panel Moderator: Assistant Prof. Dejan Nakovski, Ph.D

 

Prof. Dr. Sci. Ace Milenkovski, Rector of the University of Tourism and Management in Skopje

 
 

Prof. Dr. Gonca Telli, (Dean of the Faculty of Business and Management Sciences, Maltepe University) Turkey “Digital Transformation“

 

Prof. Dr. Tulin Durukan, (Kirikkale University), Turkey,“ Digital Marketing after Covid-19“

 

Prof. Dr. Sci. Zoran Ivanovski (Vice-Rector of University of Tourism and Management in Skopje)
“Granger Causality Test For The Government’s Capital Expenditures On The GDP Of The Republic North Macedonia In VAR Environment”

 

Prof. Dr. Sci. Petroula Mavrikiou (Frederick University Cyprus)
“Factors Determining Gender Pension Gap in Europe: A Cross National Study”

 

Prof. Dr. Sci. Aleksandar Erceg,, Josip Juraj Strossmayer (University of Osijek, Faculty of Economics in Osijek, Croatia) ”Franchising in Macedonia – Opportunities and Threats”

 
   

Sessions

 

Presentations“Economy and Finance Session”
LINK: https://meet.google.com/eio-dkjh-kww
Panel Moderator: Assistant Prof. Blagica Novkovska, Ph.D

 

Presenter(s)

Institution(s)

Topic

 
 

Valentina Mucunska Palevska,
Blagica Novkovska

University of Tourism and Management in Skopje, Macedonia

INCREASING USE OF DIGITAL TECHNOLOGIES IN FUNCTION OF ECONOMIC GROWTH IN EUROPEAN COUNTRIES

 

Onur Kokturk

Cankiri Karatekin University, Turkey

THE RELATIONSHIP BETWEEN FINANCIAL PERFORMANCE OF FIRMS AND MARKET RISKS

 

Mesut Dogan, Mustafa Kevser

Afyon Kocatepe University, Bandirma Onyedi Eylul University, Turkey

ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS ABOUT FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD

 

Murat Tekbas

Afyon Kocatepe University, Turkey

AN EMPIRICAL RESEARCH ON THE FACTORS DETERMINING THE LEVEL OF ECONOMIC LITERACY

 

Mehmet Akif Destek

Gaziantep University, Turkey

HOW DOES URBANIZATION AFFECT ENVIRONMENT IN TURKEY? POSSIBLE ROLE OF NON-LINEARITY

 

Saska Pop-Dimitrijoska Trenkoska

Faculty of Economics–Prilep, University “St. Kliment Ohridski-Bitola

FUND FOR INNOVATIONS AND TECHNOLOGY DEVELOPMENT –
THE OPPORTUNITIES FOR FINANCING START UP BUSINESS IN MACEDONIA

 

Stefana Risteski

Faculty of Economics–Prilep, University “St. Kliment Ohridski-Bitola”, Macedonia

TYPES AND COMPARATIVE ANALYSIS OF MODERN BUSINESS PERFORMANCE                                      

 

Stefana Risteski, Aneta Risteska Jankuloska

Faculty of Economics–Prilep, University “St. Kliment Ohridski-Bitola”, Macedonia

ANALYSIS OF BUSINESS ENVIRONMENT IN THE REPUBLIC OF NORTH MACEDONIA

 

Avdirahman Ebibi

Faculty of Economics–Prilep, University “St. Kliment Ohridski-Bitola”, Macedonia

ISLAMIC BANKING AS ALTERNATIVE FINACIAL SYSTEM

 

 


Presentations “Economy and Finance Session”
LINK: https://meet.google.com/zqu-mnaw-ekz
Panel Moderator: Prof. Valentina Angelkoska, Ph.D

 

Presenter(s)

School(s)

Topic

 
 

Gökhan Karhan

Batman University

THE NEXUS BETWEEN FINANCIAL DEVELOPMENT AND ENERGY CONSUMPTION IN MENA

 

Gökhan Karhan

Batman University, Turkey

THE EMPLOYMENT -OIL PRICE NEXUS:A NON-LINEAR COINTEGRATION ANALYSIS FOR TURKEY

 

Tülin Durkan

Kirikkale University

RATES: A TURKISH TRADEMARK "TRENDYOL" EXAMPLE

 

Nikolina Dimitrieva Ivanovski

Faculty of Economics-Prilep, University „St. Kliment Ohrdiski" - Bitola

FINANCING THE BUSINESS SECTOR IN REPUBLIC OF NORTH MACEDONIA THROUGH ISSUANCEOF SECURITIES

 

Nikolina Dimitrieva Ivanovski, Suzana Taleska

Faculty of Economics-Prilep, University "St. Kliment Ohrdiski" - Bitola

THE IMPACT OF CREDIT RISK ON THE OPERATION OF BANKS IN THE REPUBLIC OF NORTH MACEDONIA

 

Gjorgjina Sherovska 

 School of Business Economics and Management, University American College Skopje

 THE PATTERN BETWEEN CORPORATE STRATEGY AND DIGITALIZATION IN THE RETAIL SECTOR IN REPUBLIC OF

 

 Valentina Angelkoska

 University of Tourism and Management in Skopje

 ORGANIZATIONAL STRUCTURE CHANGES WITHIN THE BANKS

 

 Zoran Ivanovski, Zoran Narashanov, Vesna Korunovska

University of Tourism and Management in Skopje 

GRANGER CAUSALITY TEST FOR THE GOVERNMENT’S CAPITAL EXPENDITURES ON THE GDP OF THE REPUBLIC NORTH MACEDONIA IN VAR ENVIRONMENT 

 

 Gordana Serafimovik, Todor Badarovski

 University of Tourism and Management in Skopje

 IMPACT OF CORPORATE GOVERNANCE ON CORPORATE FINANCE

 
   

Presentations “Marketing Session”
LINK: https://meet.google.com/yjv-hbxp-jbv
Panel Moderator: Prof. Daliborka Blazeska, Ph.D

 

Presenter(s)

School(s)

Topic

 
 

Ozlem Senlik

Kirsehir Ahi Evran University, Turkey

REFLECTION OF AHI ORGANIZATION PRACTICES IN CONSUMER PROTECTION TO TODAY

 

Gizem Beydogan

Kirsehir Ahi Evran University, Turkey

AN APPLICATION ON DETERMINING UNIVERSITY STUDENTS' MARKETING 4.0, INDUSTRY 4.0 AND SOCIETY 5.0 AWARENESS

 

Ayse Sarimehmet, Samet Aydin

Maltepe University, Turkey

BRANDING OF PRIVATE LABEL PRODUCTS BY PRODUCT CATEGORY: A MODEL SUGGESTION FOR FMCG MARKET

 

Mustafa Sehirli

Saglik Bilimleri University, Turkey

WHO SWITCHED YOU? DIFFERENCES BETWEEN THE MAIN DEMOGRAPHIC FEATURES OF LOST CUSTOMERS AND THEIR SWITCHING BACK INTENTIONS

 

Tulin Durukan, Serhat Karaoglan, Nur Caglar Cetinkaya

Kirikkale University, Turkey Kirikkale University, Turkey Cankiri Karatekin University, Turkey

ENVIRONMENTAL AWARENESS EFFECT ON ATTITUDES TOWARDS ENERGY-EFFICIENT HOUSEHOLD APPLIANCES IN TURKEY

Nur Caglar Cetinkaya

Cankiri Karatekin University, Turkey

ANALYZING THE PERCEPTION LEVEL OF THE STORE ATMOSPHERE OF CUSTOMERS IN TERMS OF DEMOGRAPHIC VARIABLES

Daliborka Blazheska, Natasha Ristovska, Angela Milenkovska Klimoska

University of Tourism and Management in Skopje

THE IMPACT OF INTEGRATED MARKETING COMMUNICATION ON CUSTOMERS BEHAVIOR

Aleksandar Dashtevski, Gorjan Grncharovski

University of Tourism and Management in Skopje

PROPAGANDA AS A TOOL OF POLITICAL MARKETING

Slavche Temelkovska Gjorgievska, Marijana Radevska

University of Tourism and Management in Skopje

THE IMPORTANCE OF DIGITAL MARKETING FOR THE NON-PROFIT ORGANIZATION

Angela Milenkovska, Vasilka Siderovska, Dragan Petrovski

University of Tourism and Management in Skopje

INFLUENCE OF DIGITAL MARKETING ON THE COMPETITIVENESS OF THE COMPANYON THE MARKET

 

Presentations “Entrepreneurship & Management Session”&“Political and Legal Aspects of Education Session”
LINK: https://meet.google.com/jsv-ycay-sfw
Panel Moderator: Prof. Natasha Ristovska, Ph.D

 

Presenter(s)

Scholl(s)

Topic

 
 

Gonca Telli Yamamoto, Ahmet Selim Karakose

Maltepe University, Faculty of Business and Management Sciences, Business Administration Dept, Istanbul/Turkey

CHANGES IN INNOVATIVENESS AFTER COVID-19 PANDEMIC

Seyhan Teoman

Maltepe University, Faculty of Business and Management Sciences, International Trade and Logistics Dept,
Istanbul/Turkey

ACHIEVING THE CUSTOMIZED “RIGHTS” OF LOGISTICS BY ADOPTING NOVEL TECHNOLOGIES

Hilal Ciftci, Tulin Durukan

Erzincan University, Erzincan/Turkey; Kırıkkale University, Kırıkkale/Turkey

COMPARATIVE MEASUREMENT OF SERVICES QUALITY IN POSTAL BUSINESSES: TURKISH POST CASE

Goran Mihajlovski, Katerina Bojkovska, Nikolce Jankulovski, Borce Makarijoski

Faculty of Biotechnical Sciences, University “St. Kliment Ohridski” Bitola/North Macedonia

DEVELOPMENT OF ENTREPRENEURSHIP IN CONDITIONS OF ECONOMIC TRANSITION

Mehmet Mecek

Afyon Kocatepe University, Turkey

PROVINCIAL ADMINISTRATIONS AND LEGAL – ORGANIC BUILDINGS AS A PROPERTY (PROVINCE) ADMINISTRATION

Akif Abdullah

Afyon Kocatepe University, Turkey

STRUCTURE AND CHARECTERISTICS OF THE PENSION SYSTEM IN THE USSR

Memis Can Yardimci

Afyon Kocatepe University, Turkey

AN INVESTIGATION ON THE UTILIZATION OF THE TURKISH ROMANS FROM HEALTHCARE SERVICES AND THEIR HEALTH STATUS

Gulsevil Mecek

Afyonkarahisar Provincial Directorate of Environment and Urbanization, Turkey

SMEs AND THEIR PROBLEMS AS AN EFFECTIVE ENTREPRENEURAL ELEMENT OF ECONOMIC DYNAMISM

Natasha Ristovska, Daliborka Blazheska

University of Tourism and Management in Skopje

THE IMPACT OF EMOTIONAL INTELLIGENCE SKILLS TO ENTREPRENEURIAL BUSINESS SUCCESS

Presentations “HR, Leadership Skills and Competences, Communication skills Session”
LINK: meet.google.com/sth-kyis-amx
Panel Moderator: Prof. Aleksandra Stoilkovska, Ph.D

Presenter(s)

School(s)

Topic

Marija Apostolova Nikolovska, Rashela Mizrahi

Government of the Republic of North Macedonia

WHERE ARE IS MACEDONIAN EDUCATION AND THE PANDEMIC COVID -19

Mirjana Rusevska

Ministry of Education, Republic of North Macedonia

THE ROLE OF THE COUNSELOR IN PROVIDING HIGH QUALITY OF EDUCATION
(ROLL OF THE COUNSELOR)

Violeta Milenkovska, Marija Apostolova Nikolovska

University of Tourism and Management in Skopje

COVID - 19 AND PROVIDING QUALITY TEACHER EDUCATION: KEY TO BUILD A RESILENT EDUCATION SYSTEM

Aleksandra Stoilkovska, Marija Apostolova Nikolovska

University of Tourism and Management in Skopje

THE IMPORTANCE OF RETAINING TEACHERS IN 2020

Aleksandra Stoilkovska, Jana Kukeska, Gordana Serafimovic

University of Tourism and Management in Skopje

THE EFFECTS OF OCCUPATIONAL HEALTH AND SAFETY PRACTICE ON THE JOB SATISFACTION

Violeta Milenkovska, Julijana Maksimovska, Julijana Petrovska

University of Tourism and Management in Skopje

PRINCIPAL ATTITUDE TOWARDS EMPLOYEES IN ORDER TO IMPROVE THE ORGANIZATIONAL CLIMATE

Üyesi Melahat Öneren Kübra Saglam

Kırıkkale University, Faculty of EconomicsandAdministrativeSciences Yozgat Bozok Universty, Şefaatli Vocational School

A CONCEPTUAL STUDY ON THE USE OF SOFT POWER İN ORGANİZATİONS FROM PAST TO PRESENT

Blagica Novkovska, Violeta Milenkovska

University of Tourism and Management in Skopje

HOW TO BUILD ROBUST ON-LINE JOB INTERVIEW RESISTANT TO HEALTH-RISK GENERATED CRISES

 

Marijana Radevska, Biljana Stojkovska

University of Tourism and Management in Skopje

THE LEADERSHIP IN ORGANIZING MODERN TEACHING WITH FUNCTION OF CREATING QUALITY STAFF AND MOTIVATION FOR USING DIGITAL TOOLS FOR STUDYING

Marija Apostolova Nikolovska, Renata Stoilkovska, Marija Stoilkovska-Bozinoska

Government of the Republic of N. Macedonia, University of Tourism and Management in Skopje

NEW ORGANIZATIONAL CULTURE IN COVID ERA – ARE INSTITUTIONS PREPARED?

 

Presentations “Tourism Session”
LINK: https://meet.google.com/hrq-cnpb-foo
Panel Moderator: Assistant Prof. Dejan Nakovski, Ph.D

 

Presenter(s)

School(s)

Topic

 
 

Gonca Telli, Deniz Altun

Maltepe University, Turkey

THE MOST INNOVATIVE SOLUTION FOR TRAVEL RESTRICTIONS IN THE COVID-19 PERIOD: VIRTUAL REALITY (VR) TOURISM

 

Tanja Mihalič, Biljana Petreska

Faculty of Economics and Business, University of Ljubljana, Slovenia Faculty of Tourism and Business Logistics, Goce Delcev University - Stip, North Macedonia

(UN)SUSTAINABLE AND (IR)RESPONSIBLE TOURISM IN OHRID: RESIDENTS' PERCEPTION

 

Ilija Zakoski

University of “Goce Delcev” in Shtip, Republic of North Macedonia

CYCLIST SATISFACTION FROM THE MOUNTAIN BIKING TRAILS ON POPOVA SHAPKA

 

Zoran Strezovski

University of Tourism and Management in Skopje

IMPACT OF PANDEMIC BY COVID – 19 ON MACEDONIAN TOURISM

 

Sashko Gramatnikovski, Aleksandra Stoilkovska

University of Tourism and Management in Skopje

INCREASING THE PROFITABILITY IN HOSPITALITY INDUSTRY BY ENGAGING THE HUMAN RESOURSES

 

Dejan Nakovski, Ace Milenkovski, Mijalce Gjorgievski

University of Tourism and Management in Skopje

CONTEMPORARY CHALLENGES OF TOURISM IN THE REPUBLIC OF NORTH MACEDONIA

 

Marina Stojmirova

University of Tourism and Management in Skopje

ANALYSIS OF THE INVOLVEMENT OF THE MACEDONIAN TRAVEL AGENCIES IN THE MOUNTAIN TOURISM IN THE REPUBLIC OF MACEDONIA

 

Goran Apostrolovski

University of Tourism and Management in Skopje

COMPLEMENTARY ACCOMMODATION IN FUNCTION OF INCREASING THE SUPPLY AND ENCOURAGING THE MARKET COMPETITIVENESS

 

Julijana Petrovska, Miroslav Velkovski, Ljupco Milenkovski

University of Tourism and Management in Skopje

THE STRATEGIC APPROACH IN TOURISM MANAGEMENT FOR THE DEVELOPMENT OF CONGRESS TOURISM IN OHRID

 

 

Presentations “Business education and Quality Assurance & Open Topics Related to Business Education & The Challenges of global COVID-19 pandemic” and “Information technologies”
LINK: meet.google.com/nvi-fnst-igt
Panel Moderator: Prof. Lidija Goracinova, Ph.D

 

Presenter(s)

School(s)

Topic

 
 

Ana Sekulovska – Jovkovska, Elizabeta Tosheva

University of Tourism and Management in Skopje Faculty of Law, University ”St. Kliment Ohridski” – Bitola

NEW TECHNOLOGIES AND THE GROWTH OF INFORMATION: ALTERNATIVE PATHS TO EDUCATION IN DEVELOPING COUNTRIES

 

Boro Sitnikovski, Lidija Goracinova-Ilieva, Biljana Stojcevska

University of Tourism and Management in Skopje

MODELS FOR SOFTWARE VERIFICATION: PROVING PROGRAM CORRECTNESS

 

Duygu Hıdıroğlu

Mersin University, Faculty of Tourism, Recreation Management, Mersin, Turkey

MOTIVATIONAL FACTORS AFFECTING ENTERPRISES IN COVID-19 PERIOD

 

Hava Bozdayi

Ahi Evran Üniversitesi Sosyal Bilimler Meslek Yüksekokulu

AN ASSESSMENT FROM THE PERSPECTIVE OF THE MORAL ORGANIZATION OF THE TIME TOLEAVE FOR EDUCATION AND EDUCATION

 

Katarína Brocková, Rudolf Kucharčík

Fakulta medzinárodných vzťahov Ekonomickej univerzity v Bratislave

EU’s ATTITUDE TOWARDS RESOLVING THE PARALYSIS OF THE WTO DISPUTE SETTLEMENT SYSTEM

 

Jana Kukeska

University of Tourism and Management in Skopje

ADHERENCE TO THE PROFESSIONAL AND CODE OF ETHICS IN CONDITIONS OF PANDEMIC IN FUNCTION OF PROPERALLOCATION AND EFFICIENCY OF HEALTH TEAMS

 

Tayfun Arar, Gulsen Yurdakul, Melahat Oneren

Kirikkale University, Turkey

DISTANCE LEARNING: THE MOTIVATORS, THE PREVENTORS AND THE NEUTRALIZERS FOR FACULTY MEMBERS AND STUDENT

 

  

Final Conclusion and Closing Remarks
LINK: https://meet.google.com/iga-eytu-xqk

Prof. Dr. Sci. Zoran Ivanovski (Vice-Rector of University of Tourism and Management in Skopje)

About the University of Tourism and Management Skopje (UTMS)

  The first private Faculty of Tourism, received the accreditation for work on June 19, 2006. The University of Tourism and Management with the amendments to the law on higher education was created in 2008, which meant filling the decades-old void in the higher education system in the country. The new faculties within the University offer curricula that guarantee full progress, not only in the learning process, but also in the complete success in creating and managing their own professional careers. In addition to undergraduate studies, in the academic year 2009/2010, the University of Tourism and Management started to enroll the first generation of postgraduate students.

  The methodology of work of UTMS is based on the acquisition of knowledge and the creation of high quality professionals in the areas that are the subject of our studies. The University of Tourism and Management in Skopje has implemented an intensive application of the European Credit Transfer System through a precise and carefully designed curriculum, which is a synthesis of theory with practice in order to fully train students with skills and competencies for organization, planning and managing their own knowledge and career in the future.

  The functioning of each of the five Faculties (Faculty of Tourism, Faculty of Economics, Faculty of Entrepreneurial Business, Faculty of Human Resource Management and Faculty of International Marketing Management) is supported by specially structured Advisory Boards composed of experienced professionals in the relevant area of the business sector who are engaged and committed to ensuring that teaching and subject programs are relevant to the practice.

  Guided by the desire to learn the world, students gain international experience by participating in competitions, educational seminars and conferences, and through practical training in successful companies and institutions in the country and abroad with the mediation of the Career Center of UTMS.

  UTMS is unique affiliate member of UNWTO (World tourism organization) in Republic of Macedonia and also is the first higher education institution in Republic of Macedonia that have TEDQUAL certificate of quality.


Address:
University of Tourism and Management in Skopje
Blvd "Partizanski odredi" No. 99, 
1000 Skopje, Macedonia
Telephone: +389 2 3093 209; +389 2 3093 209 212

Contacts:
Prof. Zoran Ivanovski, Ph.D
Vice-Rector
Telephone: +389 72 254 198
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Assistant Prof. Dejan Nakovski, Ph.D
Vice-Dean
Telephone: +389 78 441 959
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.